What Are The Basics Of Ranking Your Website on Google’s Search Engine Results?
While Google is not the only search engine around, it is THE major engine in the world and most people search for things on Google more than any other search engine. So, if you want to do Search Engine Optimization (SEO), you need to know how Google works. Specifically, you want to know how the search engine algorithm is configured.
But knowing the ins and outs of Google’s algorithm is an impossible task, and not even the world’s best SEO experts can hack Google. However, you can take comfort in the fact that no matter how many changes are made, and no matter what these changes are, some things will never change, even if the programmers at Google headquarters want to. And what are these unchanging basics? In two words: Relevance and Authority.
If you understand what these two concepts are, then you are halfway there. And you will be able to rank any website, or at the very least, you will not be afraid of the changes in the search engine algorithm. Side by side with relevance authority are the two factors that determine how well your website will rank: On page optimization and off page optimization.
Relevance in on page optimization just means that your website needs to contain your keywords in the title, description, H1 heading, and body of the article. Your content should also be peppered with related keywords or LSI keywords.
Meanwhile, relevance in off page optimization means that the links to your website must come from other websites that are in a related niche, for example, a link from http://Webmd.com to a website on health tips. Also, the anchor text ratio must have a certain percentage of the keyword that you are trying to rank for, like, 60% of the hyperlinked text containing your keyword, with the rest being LSI keywords and generic keywords like “click here”.
Now that you know about relevance, it’s time to know more about authority.
Authority in onsite optimization is something that you can establish right away by buying an old domain that has a PageRank (PR) as well as a great trust flow and citation flow. Establishing a domain’s authority takes time as the age of the website is also taken into consideration. So, the next time you build a website thinks about buying an already established domain.
On the other hand, authority in offsite optimization just refers to the quality of your links. You need to have links coming from high PR websites with related content and have great trust flow and citation flow. More important, these type of links must come at a certain quantity.
If trust flow and citation flow sound alien to you, you can take your website and enter the URL on Majestic.com. The website will generate the information for you on both sides of the domain name. You will see more detailed information on the website just below the trust flow and citation flow information.
Local businesses can’t ignore ranking in Google’s Maps Business Listings. For example, when you search for an Electrician in your city, the 1st things in the Google results after the ads contain something like a Google Maps embed. Local Search Engine Optimization requires pushing different buttons to get into the prime spots to attract traffic from the search engines.