When social media marketing gained traction in the past few years, many entrepreneurs dismissed it as the “next big fad” that would go away in time. However, their estimations are proving incorrect. According to research, more than 90 percent of marketers in the past couple of years said that social media marketing played a big role in their jobs, while around 80 percent said that it improved the traffic going to their clients’ websites.
An interesting note from this research is the fact that more than 95 percent of marketers are currently engaged in some form of social media marketing. However, 85 percent of these people are not sure how social media tools are best used. This is one of the reasons why it makes sense to hire a dedicated social media service. These companies have conducted the necessary research, and they have the needed experience, to drive your company’s website traffic and sales through social media marketing.
Here are some advantages of hiring a social media service company:
1. Brand Recognition –
There is no doubt that customers are now more likely to recognize a company’s brand know about the products or services it offers if they see the company’s ads on social media. It only takes the right type of ads to ensure that users on Twitter or Instagram stumble on the company’s name and products.
2. Brand Loyalty –
Studies show that if a customer follows a particular brand on social media networks, they are around 50 percent more likely to remain loyal to the particular brand. This is an incredible stat, because it shows that companies can make real gains in short and long-term sales if they are using social media properly.
3. Conversion Rates –
When compared to outbound marketing, social media marketing is around 100 percent more likely to lead to a conversion. This is often contributed to the humanizing nature of marketing on social media, where customers really feel as though they are interacting with a person, not a corporation.
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